A Look Inside the Latest Issue of Covey Rise: Volume 9, Number 2
PHOTOGRAPH BY JOHN HAFNER
This time of year, we reflect upon where we’ve been with vision for where we want to go. Looking forward, there is more reason to be positive for our future—from conservation to access to hunter recruitment—than ever before. If we work collectively, there will be habitat and birds available to perpetuate our traditions for generations to come. And, this issue of Covey Rise helps keep our eyes on the prize.
In “Wild at Heart,” Ryan and Roy Seiders show how their bold entrepreneurial vision made YETI the world-renowned brand that it is today. From the hard-sided coolers to insulated mugs, YETI is more than a name—It’s a lifestyle. The Covey Rise team spent some days with the brothers hunting bobwhite quail on their ranch in Kansas.